Arthur Nielsen
1897 - 1980
5
Quotes
Biography
Arthur Nielsen was an American market analyst who founded the ACNielsen Company, a global marketing research firm. Born in 1897 in Denmark, Nielsen immigrated to the United States and started his career as an engineer. He later shifted his focus to market research, and in 1923, he established the Nielsen Company, which revolutionized the way businesses collected and analyzed market data. Nielsen's innovative methods and techniques revolutionized the advertising industry and helped businesses make informed decisions based on consumer behavior.
Famous Quotes (5)
1
The price of light is less than the cost of darkness.
2
The problem is to see what is right before your eyes.
3
The most dangerous traps are the traps you set for yourself.
4
Strive for continuous improvement, instead of perfection.
5
The function of good advertising is to make the customer feel at home.