"Learn from failures as they are stepping stones to success in business."
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About Anita Elberse
Anita Elberse is a Dutch scholar and Professor of Marketing at Harvard Business School. She is known for her research on the entertainment industry, digital media, and sports. Elberse has authored several influential articles and books in the field of marketing, with a focus on the strategies and business models of successful entertainment and sports businesses.
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"We learn from failure, not from success!"
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"Strive for excellence and never settle for mediocrity in business endeavors."