"The power of the people on social media to establish a candidacy, grow support, and win an election is evolving very rapidly."
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About Brad Parscale
Brad Parscale is a digital consultant and political advisor known for his work on digital media during the 2016 and 2020 United States presidential campaigns. He started his career in web development and digital marketing, eventually founding his own company, Parscale Digital. Parscale gained national attention for his role in running Donald Trump's digital strategy in the 2016 election and was later appointed the campaign manager for Trump's 2020 re-election bid.
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