"The best time to start promoting your book is three years before it comes out."
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About Seth Godin
Seth Godin is an American author and former dot com business executive known for his work in marketing and entrepreneurship. He is the author of several bestselling books on marketing, leadership, and change management, with a focus on how ideas spread in the digital age. Godin is also a popular speaker and blogger, recognized for his insightful commentary on modern business practices.
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