"Designing without understanding what you're designing for is like playing tennis with your eyes shut."

Alan Cooper (1952)
Choose Background Style
More Backgrounds
Loading...
Quote image preload

About Alan Cooper

Alan Cooper is a software designer and programmer known for his work in developing software interaction design methodologies. He is recognized as the 'Father of Visual Basic' for his pivotal role in creating the drag-and-drop design interface. Cooper is also the author of the influential book 'About Face: The Essentials of Interaction Design,' which has significantly contributed to the field of user experience design. His human-centric approach to design has influenced countless developers and designers worldwide.

Related Quotes

"Simplicity is not the goal. It is the by-product of a good idea and modest expectations."

"If you want to create successful products, you must balance the needs of the people who have the problem with the techno..."

"The goal of a designer is to listen, observe, understand, sympathize, empathize, synthesize, and glean insights that ena..."

"It's not enough that we build products that function, that are understandable and usable; we also need to build products..."