"The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace."
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About Allen Neuharth
Allen Neuharth was an American businessman and journalist best known as the founder of USA Today, the largest-selling newspaper in the United States. He played a significant role in revolutionizing the newspaper industry by introducing colorful graphics, concise articles, and a focus on national news. Neuharth's innovative approach to journalism helped shape modern news reporting and earned him a reputation as a visionary in the media world.
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