"The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace."
Choose Background Style
Recommended Backgrounds
More Backgrounds
About Allen Neuharth
Allen Neuharth was an American businessman and journalist best known as the founder of USA Today, the largest-selling newspaper in the United States. He played a significant role in revolutionizing the newspaper industry by introducing colorful graphics, concise articles, and a focus on national news. Neuharth's innovative approach to journalism helped shape modern news reporting and earned him a reputation as a visionary in the media world.
Related Quotes
"You have to be a person that people love and respect. To me, it doesn’t matter if you’re the greatest wrestler in the wo..."
"The most important thing is to make the car do what you want it to do."
"What comes into our minds when we think about God is the most important thing about us."
"Music is social. The most important thing is connecting with the audience."
"The most important thing in the Olympic Games is not winning but taking part; the essential thing in life is not conquer..."