Alan Siegel
1934
5
Quotes
Biography
Alan Siegel is an American designer and branding expert known for his significant contributions to the field of corporate identity. He founded Siegel+Gale, a global strategic branding firm, and has worked with numerous Fortune 500 companies to streamline their branding strategies. Siegel is also a proponent of clear communication and has been instrumental in simplifying complex information for various organizations.
Famous Quotes (5)
1
Simplicity is about subtracting the obvious and adding the meaningful.
2
The importance of logos is the same as words in a sentence. Both give immediate recognition and both are meaningless until the words add up to a sentence.
3
Branding is about making a promise and keeping it.
4
Make it simple, but significant.
5
The more light you can throw on a situation, the better. This is about illuminating issues, not obfuscating them.