"Branding is about making a promise and keeping it."
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About Alan Siegel
Alan Siegel is an American designer and branding expert known for his significant contributions to the field of corporate identity. He founded Siegel+Gale, a global strategic branding firm, and has worked with numerous Fortune 500 companies to streamline their branding strategies. Siegel is also a proponent of clear communication and has been instrumental in simplifying complex information for various organizations.
Related Quotes
"Make it simple, but significant."
"The importance of logos is the same as words in a sentence. Both give immediate recognition and both are meaningless unt..."
"Simplicity is about subtracting the obvious and adding the meaningful."
"The more light you can throw on a situation, the better. This is about illuminating issues, not obfuscating them."