"Value proposition is the reason customers buy from you, not your competitors."
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About Alexander Osterwalder
Alexander Osterwalder is a Swiss business theorist, author, and entrepreneur known for his work on business model canvas and innovation. He developed the Business Model Canvas, a strategic management tool used by organizations worldwide to describe, design, challenge, invent, and pivot business models. Osterwalder is the co-founder of Strategyzer, a company that helps organizations innovate by using tools, methods, and ideas developed by him. He is a leading figure in the field of business model innovation and has authored several books on the subject.
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"The only way to win is to learn faster than anyone else."
"Good business models are dynamic and result in ongoing value creation."
"Your business model describes the rationale of how an organization creates, delivers, and captures value."
"Innovate like a startup, deliver like a corporation."